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Kenny Rozenberg: Transforming Nursing Home Care in the Bronx


Kenny Rozenberg

Kenny Rozenberg, the visionary Founder and Chief Executive Officer of Centers Health Care, has significantly transformed post-acute care in the Northeast, with a notable impact on the Bronx. His healthcare journey began in 1986 as a Volunteer Emergency Medical Technician (EMT), where he developed a profound dedication to patient care. Transitioning from hands-on medical roles to healthcare administration, Rozenberg established Centers Health Care in 1996. Under his leadership, the organization has expanded to include 45 skilled nursing and rehabilitation facilities, serving over a million individuals annually. These centers are distinguished for their clinical excellence and patient-focused approach, earning recognition from esteemed organizations such as the American Heart Association and the American Medical Association.

Kenny Rozenberg: Early Life and Career Beginnings

Kenny Rozenberg’s initial foray into healthcare as a Volunteer EMT in 1986 provided him with invaluable insights into patient needs and the importance of compassionate care. This experience instilled in him a commitment to enhancing healthcare delivery systems. In 1995, while managing a nursing facility in the Bronx, New York, Rozenberg identified an opportunity to revitalize a struggling center in the South Bronx. This acquisition in 1996 marked the inception of Centers Health Care, laying the foundation for a comprehensive post-acute healthcare network in the Northeast.

Establishment and Expansion of Centers Health Care

Under Kenny Rozenberg’s strategic leadership, Centers Health Care has experienced substantial growth. From a single facility, the organization now operates 45 skilled nursing and rehabilitation centers across New York and New Jersey. This expansion reflects Kenny Rozenberg’s dedication to meeting the evolving needs of the aging population. The facilities offer a continuum of care, including specialized programs in cardiac care, orthopedic rehabilitation, stroke recovery, and wound management, ensuring personalized treatment plans for residents.

Innovations in Nursing Home Care Under Kenny Rozenberg

Kenny Rozenberg’s innovative approach is evident in the specialized programs and state-of-the-art facilities developed under his guidance. Centers Health Care has been recognized for its clinical excellence, receiving awards from organizations such as the American Heart Association and the American Medical Association. Notably, the organization has developed specialized programs tailored to the diverse needs of elderly and disabled residents, integrating advanced technology to enhance service delivery and improve patient outcomes.

One notable initiative is the Wellness Spa at Beth Abraham Center, which reimagines traditional nursing home experiences by incorporating spa services that promote relaxation and holistic well-being. Residents have access to therapeutic massages, aromatherapy, and other wellness treatments, creating an environment that nurtures both physical and mental health.

Impact on Nursing Homes in the Bronx

In 1996, Centers Health Care expanded into the Bronx by acquiring a struggling nursing facility in the South Bronx. This facility was transformed into a model of quality care, exemplifying Rozenberg’s vision of providing high-quality, patient-centered services. Situated in the heart of the Bronx, the center offers comprehensive services, including short-term rehabilitation, long-term nursing care, and specialized programs tailored to the community’s needs.

Kenny Rozenberg’s Philosophy and Leadership Style

Kenny Rozenberg’s leadership emphasizes community building and the integration of modern technology to enhance service delivery. He fosters an inclusive environment where residents, families, and staff collaborate to improve quality of life. His dedication to patient care and deep understanding of the industry have established him as a respected leader in managed care and senior living.

Rozenberg’s approach balances empathy and innovation, fostering a culture of continuous improvement and embracing technological advancements to ensure that Centers Health Care remains at the forefront of the industry.

Educational Background

Kenny Rozenberg holds a Bachelor of Arts in Psychology from Yeshiva University and a Master’s in Public Health from Columbia University, providing a strong foundation for his work in healthcare leadership. His educational background complements his practical experience, enabling him to lead Centers Health Care with both compassion and strategic insight.

Through Kenny Rozenberg’s visionary leadership, Centers Health Care has set new standards in nursing home care, particularly in communities like the Bronx. His commitment to excellence, cultural sensitivity, and innovative care models continues to positively impact countless individuals and families across the Northeast.